Marketing logo reading 'THE LEAD' with an orange arrow and 'GROWTH MARKETING' text

When you need leadership & execution

Senior marketing pros build and ship messaging, digital ads, email sequences, landing pages, webinars and more without agency bloat or wasted spend.

Living in an age of AI Sameness

The AI slop clogging your feed is a marketing problem. AI just made it impossible to hide.

Anyone can prompt a generic post now, and that's exactly why it's obvious who's been coasting for years.

AI is one more tool, and a genuinely good one, if the person running it has real judgment. Decades of experience matter more now than ever: someone who's used every marketing tool that came before AI, and gotten results with each one, knows how to use this one too.

When everyone has access to the same tools, the advantage shifts back to judgment.

Rich Young, Chief Blocker & Tackler

I've been watching this shift happen for a while now, and I wanted to be useful in the middle of it.

Content, email, digital, ads, events, brand, thought leadership, media relations: 25 years means I've run all of it, and shipped results with each one.

But here's the more useful question: where do you need help most right now? Tell me, and I'll go there first.

Six months of onboarding isn't realistic anymore. Not for you. Not for me. Put me on the biggest problem and I'll start moving the needle immediately.

Put me to work tomorrow.

Fractional

Set, focused hours a week. Senior strength minus the overhead.

Project-based

One deliverable, one deadline. Move fast under expert judgement

Full-time

In the seat, on the team, day one. Leadership and execution. Done.

Not sure?

Not a problem. Contact Rich to discuss and workshop the solution.